https://ferdinanddaniele.com FERDINAND DANIELE Wed, 01 Jun 2022 13:38:21 +0000 https://ferdinanddaniele.com en https://ferdinanddaniele.com/Cigna Thu, 08 Sep 2016 19:58:45 +0000 FERDINAND DANIELE https://ferdinanddaniele.com/Cigna Cigna – TV Doctors of AmericaTo help Cigna encourage people to get their annual checkup, we created The TV Doctors of America, an integrated campaign that used fake doctors to save real lives. Because you don’t need a medical degree to know how important checkups are to your health. TV / Online Video A series of shareable online videos allowed the TV Doctors to showcas their real area of expertise — being TV Doctors. Press Adweek • Creativity •&nbsp;AdAge • People • Entertainment Weekly • Adweek • Boston Globe https://ferdinanddaniele.com/Evolve Fri, 22 Nov 2013 20:05:21 +0000 FERDINAND DANIELE https://ferdinanddaniele.com/Evolve Evolve – If they find it, they’ll play with itThe gun conversation in America is dominated by polarizing political views. To bring people together, we used common sense messaging and a tactic entirely foreign to gun safety ads: humor. The Evolve campaign garnered international attention and the video became the most watched gun safety PSA in history. TV / Online Video Print / OOH <img width="2000" height="1294" width_o="2000" height_o="1294" data-src="https://freight.cargo.site/t/original/i/0421373d223ebf627a845b9e21c8f3b7f5c2613e5d196cec56cbacea2bc5e82a/EvolvePrint_Swords.png" data-mid="77385408" border="0" src="https://freight.cargo.site/w/1000/i/0421373d223ebf627a845b9e21c8f3b7f5c2613e5d196cec56cbacea2bc5e82a/EvolvePrint_Swords.png" /> <img width="2000" height="1294" width_o="2000" height_o="1294" data-src="https://freight.cargo.site/t/original/i/4ca8630155b14bb214997169dad90c80fa1d600683652a3074dd1ffc87a6bd62/EvolvePrint_Claws.png" data-mid="77385409" border="0" src="https://freight.cargo.site/w/1000/i/4ca8630155b14bb214997169dad90c80fa1d600683652a3074dd1ffc87a6bd62/EvolvePrint_Claws.png" /> <img width="2000" height="1294" width_o="2000" height_o="1294" data-src="https://freight.cargo.site/t/original/i/840b5d9ef56557c8ee96871d7888442dcff85109757c45b5f953fce8f5aca669/EvolvePrint_Balloons.png" data-mid="77385410" border="0" src="https://freight.cargo.site/w/1000/i/840b5d9ef56557c8ee96871d7888442dcff85109757c45b5f953fce8f5aca669/EvolvePrint_Balloons.png" /> <img width="2000" height="1294" width_o="2000" height_o="1294" data-src="https://freight.cargo.site/t/original/i/4f8def99013493ea07ea2b9fae63825e9786fc184d9d5ca572a465aadc66a2bf/EvolvePrint_Fort.png" data-mid="77385411" border="0" src="https://freight.cargo.site/w/1000/i/4f8def99013493ea07ea2b9fae63825e9786fc184d9d5ca572a465aadc66a2bf/EvolvePrint_Fort.png" /> Press The campaign went viral and received universal acclaim from top media outlets. <img width="1566" height="1080" width_o="1566" height_o="1080" data-src="https://freight.cargo.site/t/original/i/59b857aae607c0e568ef81563770d2b9fca09ea11a57133d280c608bca5b4718/EvolvePress2.png" data-mid="77385412" border="0" src="https://freight.cargo.site/w/1000/i/59b857aae607c0e568ef81563770d2b9fca09ea11a57133d280c608bca5b4718/EvolvePress2.png" /> YouTube • Gawker • Time Magazine • Mashable • The Huffington Post • The Huffington Post UK • MTV News Jezebel • Buzzfeed • Perez Hilton• The Young Turks • AdWeek •&nbsp;Fast Company •&nbsp;Forbes Gothamist • Gizmodo •&nbsp;CBS News • Washington Post • Cosmopolitan • RT America Creativity • Creativity Top 5 •&nbsp;Lurzer's Archive Spot of the Week •&nbsp;Agency Spy •&nbsp;MSN New Zealand https://ferdinanddaniele.com/State-Street-Global-Advisors Wed, 01 Jun 2022 13:38:21 +0000 FERDINAND DANIELE https://ferdinanddaniele.com/State-Street-Global-Advisors State Street Global Advisors – The Middle Can Make All The DifferenceMany stock portfolio investors focus on large and small cap stock funds and think they have the market covered. But to have true broad exposure they need to include the middle, and mid-cap funds like MDY. So to show the importance of mid-caps and the middle we created a world without it. https://ferdinanddaniele.com/Microsoft Thu, 05 Aug 2021 14:53:56 +0000 FERDINAND DANIELE https://ferdinanddaniele.com/Microsoft Microsoft – Find Your JoyAfter a year like 2020 we wanted to give the world something that everyone loves... dogs. So we created a film starring a pup who, inspired by his family, finds joy and togetherness in all of Microsoft’s worlds. Then, we took it a step further and brought the worlds from our film to the real world, including a playable Minecraft Dogtopia. With Find Your Joy, we brought all of Microsoft’s products together for the first time. But more importantly, in a most difficult year, we made finding joy a little easier. The Film Beyond The Film Press Adweek •&nbsp;AdAge • The Verge •&nbsp;Muse • Game Informer • Shoot https://ferdinanddaniele.com/Microsoft-Surface-NFL Thu, 10 Jan 2019 19:34:05 +0000 FERDINAND DANIELE https://ferdinanddaniele.com/Microsoft-Surface-NFL Microsoft Surface / NFLThe Microsoft Surface Pro is as versatile as the people who use it. So we got Pro Bowlers turned cupcake entrepreneurs Brian Orakpo and Michael Griffin to show people how the Surface helps them on and off the field in a TV, digital and social campaign. TV / Online Video Instagram Stories Interactive Banners https://ferdinanddaniele.com/Microsoft-Windows Tue, 14 Jul 2020 22:03:20 +0000 FERDINAND DANIELE https://ferdinanddaniele.com/Microsoft-Windows Microsoft Windows – Power your imagination&nbsp;Windows PCs aren’t just for spreadsheets and PowerPoint presentations. In this digital/social campaign we highlighted the potential for bringing your creative ideas to life.&nbsp; TV / Online Video Digital / OOH https://ferdinanddaniele.com/Microsoft-Teams Mon, 20 Jul 2020 16:49:08 +0000 FERDINAND DANIELE https://ferdinanddaniele.com/Microsoft-Teams Microsoft Teams – Open TeamsMicrosoft wanted to advertise it’s new collaboration tool for the first time so we created a campaign to show off some of the ways working together can be even more collaborative when you and your team is on Teams. TV / Online Video https://ferdinanddaniele.com/Verizon-Wireless Thu, 16 Mar 2017 22:21:49 +0000 FERDINAND DANIELE https://ferdinanddaniele.com/Verizon-Wireless Verizon Wireless – HolidayHere’s the hard truth: if you buy someone a great device on a bad network, it’s a bad gift. That’s something straight-shooter Ricky Gervais thinks is worth pointing out, even to kids. Online Video TV / Promo https://ferdinanddaniele.com/Verizon-Star-Wars Wed, 10 Jan 2018 19:46:38 +0000 FERDINAND DANIELE https://ferdinanddaniele.com/Verizon-Star-Wars Verizon / Star WarsAs it turns out, a feud between Star Wars droids is the perfect metaphor for competing wireless networks. https://ferdinanddaniele.com/Cuervo-Rolling-Stones Wed, 16 Sep 2015 21:01:06 +0000 FERDINAND DANIELE https://ferdinanddaniele.com/Cuervo-Rolling-Stones Cuervo / Rolling StonesIn 1972, The Rolling Stones discovered Jose Cuervo at a tour kickoff party near San Francisco, where a bartender created the band’s first tequila sunrise. It quickly became the official cocktail of the legendary tour known as “The Tequila Sunrise Tour,” which our campaign helped commemorate. Adage, Adweek Ad of the Day TV / Online Video Online Video A short film brought fans back to where it all began, The Trident bar in Sausalito, where real Trident employees recounted the events of the famous kickoff party.&nbsp;