Evolve – If they find it, they’ll play with it
The gun conversation in America is dominated by polarizing political views. To bring people together, we used common sense messaging and a tactic entirely foreign to gun safety ads: humor. The Evolve campaign garnered international attention and the video became the most watched gun safety PSA in history.
TV / Online Video
Print / OOH
Press
The campaign went viral and received universal acclaim from top media outlets.
YouTube • Gawker • Time Magazine • Mashable • The Huffington Post • The Huffington Post UK • MTV News
Jezebel • Buzzfeed • Perez Hilton• The Young Turks • AdWeek • Fast Company • Forbes
Gothamist • Gizmodo • CBS News • Washington Post • Cosmopolitan • RT America
Creativity • Creativity Top 5 • Lurzer's Archive Spot of the Week • Agency Spy • MSN New Zealand