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Cuervo Especial – Pepper Benson

Cuervo has a long, storied history with the surf community, and we created Pepper Benson as a wise and mysterious, Cuervo-swilling surf God with a few epic stories of his own as part of Cuervo’s “Have a Story” campaign.


Online Video

A series of films introduced Pepper to the world.




To heighten Pepper's legend and establish his love of Cuervo, we created a fantastic origin story.



Social / Digital

On Instagram and Pinterest, Pepper showed the world that he surfs everywhere and everything.



He even surfed the Internet, literally, with page takeovers.



Pepper's LinkedIn profile featured all his legendary exploits.